Creative Content UK: Will carrots succeed where sticks have failed?'
Tuesday, Sep 23rd 2014 at 3:45PMThe following is written by Mark Owen, partner at Taylor Wessing.
The announcement that Britain’s largest ISPs (BT, Virgin, TalkTalk and Sky Broadband) have finally reached an agreement with content owners over a system to dissuade file-sharing has been long-trailed. The clumsily-christened ‘Creative Content UK’ initiative will see up to four warning notices being sent to people who use the ISPs’ services for file-sharing. As no sanctions will be applied, the emphasis is instead on encouraging users to transition ...
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