Don't kill your friends, count them

The music industry (secretly, when the government’s not looking) likes to think that Kill Your Friends, the imminent big screen adaptation of John Niven’s Last Days of Rome/Camden novel, will be its defining slice of celluloid.
It won’t be. Our signature cinematic moment already exists, and it's Mean Girls (or Heathers, if you’re over 40).

I was talking to one of the best in-house PRs in the business recently and discussion turned to the skill set required to run a ...

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