Apple is keen remind us that Kate Bush isn’t the only pop icon taking up a full month’s residency at a hallowed London venue this year.

The iTunes Festival might not be bound to attract as many ‘otherworldly/theatrical/spellbinding’ five-star plaudits as the triumphant return of the Hounds Of Love superstar.

But you’ll struggle not to notice the mainstream impact of Apple’s Roundhouse-based UK spectacle throughout September - complete with powerful promotional clout that makes its free ticket economy a more ...