The following is written by Eric Sheinkop, CEO, Music Dealers:
A powerhouse brand that dominates the holiday ad space, John Lewis has developed a successful sonic identity through a strategic process of creating anthemic Christmas carols, as demonstrated in their most recent holiday advertisement, ‘Monty’s Christmas’.
John Lewis leverages a consistent Christmas music strategy, with an up-and-coming artist covering a well-known song originally performed by a titan of music industry past. This year, for its holiday ad, Tom Odell ...
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