The following is a piece by Michael Gottlieb, managing partner at Sunny Side Up:
In recent years, the synchronisation of music in advertising, movies, TV programmes, trailers and video games has become an important source of revenue for rights owners. The MPA’s latest annual report reckons the sync business is now worth about £48 million a year to UK publishers and is increasing year-on-year.
Another recognition of the growing importance of sync is Music Week’s recent announcement that it ...
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