What the music and sports sectors can learn from each other

Murray Stassen

By Tim Crow and Arnon Woolfson

Sport is way ahead of music when it comes to brand investment. It’s at least 10 times bigger worldwide and the gap is growing. From a niche play only 40 years ago, sports marketing has boomed. This hasn’t happened by accident. Sport set out to make it happen, and has done so brilliantly.
With the fall in revenues from traditional sources (including of course record sales) and the shift to streaming, the music industry ...

Login to access this article

To access this article you need to be a subscriber. If you are a subscriber login below.

Start free Trial

Register for a Music Week trial to access this article. Sign up today and you will receive:

  • 4 weeks access to news, features and chart analysis
  • 4 Digital issues of Music Week
  • The Music Week app
  • Tailored email news alerts
Start your free trial

Subscribe

If you have previously taken a trial you will need to subscribe to access this article.

Subscribe Now
subscribe link free-trial link

follow us...