What the music and sports sectors can learn from each other

Murray Stassen

By Tim Crow and Arnon Woolfson

Sport is way ahead of music when it comes to brand investment. It’s at least 10 times bigger worldwide and the gap is growing. From a niche play only 40 years ago, sports marketing has boomed. This hasn’t happened by accident. Sport set out to make it happen, and has done so brilliantly.
With the fall in revenues from traditional sources (including of course record sales) and the shift to streaming, the music industry ...

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