Cuban music publisher EGREM and Sony/ATV have signed a global licensing partnership. The deal represents the largest-scale international agreement with a Cuban publisher in history.
Sony/ATV’s partnership with the Recordings and Musical Editions Company (known by its Spanish acronym of EGREM) aims to expand the promotion and management of the Cuban company’s catalogue.
The deal includes the long-term licensing of more than 10,000 works, covering a diverse range of musical genres and artists, both national and international.
EGREM Managing Director Mario Ángel Escalona Serrano said: “The oldest record company in Cuba is honoured to share the opportunity to develop the joint licensing of our great editorial catalogue with Sony/ATV Music Publishing. This relationship will expand the promotion and international dissemination of our musical heritage, as well as raise awareness of relevant Cuban authors and composers.”
Sony/ATV president, international Guy Henderson said: “It is a great pleasure and privilege for Sony/ATV to represent such a prestigious catalogue. Music is the lifeblood of the Cuban people and as such has produced so many talented artists and songwriters over several decades. Sony/ATV will now be in a position to take these writers and their music to the world, exposing the sounds of Cuba to new markets and providing fresh opportunities to EGREM and its quality roster of songwriters.”
Sony/ATV Spain MD Juan Ignacio Alonso Puig said: “We are very excited and honoured that EGREM has decided to entrust Sony/ATV with the most important and extensive catalogue of Cuban music in the world. We are convinced that these incredible songs represent an enormous potential to gain new audiences outside of Cuba, attracting new global recognition for the best of the country’s music and culture.”
The new agreement follows a deal announced in September 2015 between EGREM and Sony Music Entertainment for the international distribution of the Cuban company’s master recordings.