Publishers are now helping artists generate greater revenues than traditional record companies, MPA general manager Claire McAuley has told Music Week.
In a new interview, in which she and MPA Group CEO Jane Dyball discussed what has been a year of significant change for the company, McAuley outlined the growing importance of sync deals and brand partnerships for artists, whilst also suggesting that publishers are now creating more money for artists than record labels.
“Because it’s [sync] been such a lucrative and stable side of music publishing for so long, people sometimes forget to shout about it,” McAuley said. “But in terms of the revenue that you see generated, I think publishers pip record labels. It’s actually incredibly important to our business.
“You see sync departments growing at music publishers almost exponentially. Brand alignment and thinking creatively about partnerships, there’s a lot of value to be gained from that.
“We see it as so valuable that we have a segment of our induction course entirely focused on people using music in audio visual media, so we have sync supervisors, heads of music production companies, sync agencies and we get them to talk about how they source music and the role the publisher plays in that process. We talk about how important sync deals can be to breaking a band or a writer.”
You can read our interview with McAuley and Dyball in full here.