Independent music publisher Sentric Music has hired publishing veteran Peter McCamley, who joins the Sentric board and will take on the executive role of creative director.

In a career spanning more than three decades, McCamley has built a reputation for developing unknown songwriters and artists that go on to great success including Craig David, Ina Wroldsen and Imogen Heap. To date, Peter’s signings have generated more than 100 million sales.

McCamley will be based in London, which cements Sentric’s permanent ...