Independent publisher Sentric Music has appointed Rosie Hill as its new head of sync advertising.
In her new role, Hill will be tasked with expanding the company’s sync network across the UK and key European territories. She will also be responsible for generating new licensing opportunities for its growing catalogue.
Hill joins the company from Imagem, where she spent eight years running the company’s domestic sync business.
Commenting on her new role, Hill said: “I'm absolutely over the moon to be joining Sentric. There's no one else like them in the industry and they embody everything that I value - not only do they have the knowledge and the infrastructure to offer an incredible service to their writers and clients, they radiate warmth, honesty and vibrancy in everything they do. They really know the business back-to-front.
“It's a big move, but a hugely exciting one for me and I can't wait to get on board.”
Simon Pursehouse, director of music services at Sentric, added: “I’m outrageously chuffed to have Rosie joining the creative team here at Sentric. We hit it off as soon as we met. Her personality is matched by her fantastic reputation, experience and track record. I’m excited to think about what we can achieve as a department with her on side."