Sony/ATV has confirmed the latest key appointments under new CEO and chairman Jon Platt.

The music publisher has promoted Greg Prata (pictured left) and Luis Pinilla (pictured right) within the corporate HQ in New York.

Prata is promoted to EVP, finance & corporate strategy. He joined Sony/ATV in 2011 as SVP, financial planning & analysis. Prior to Sony/ATV, he spent more than 10 years in private equity and investment banking in New York.

In his new role, Prata will oversee North American finance and worldwide financial planning & analysis. In addition, he will assist Platt in the execution of the company’s overall strategy along with the Sony/ATV executive management team. Prata will report to global chief financial officer Tom Kelly.

Pinilla is promoted to VP, financial planning & analysis. He joined Sony/ATV in 2012 and most recently served as senior director, financial planning & analysis. Prior to joining Sony/ATV, he spent three years as an investment banking analyst at Piper Jaffray in New York.

Reporting to Prata, he will lead the financial planning & analysis group, which is responsible for developing the company’s financial projections, preparing and presenting key corporate materials to Sony Corp and providing strategic financial analysis to support the Sony/ATV business.

Sony/ATV CFO Tom Kelly said: “Greg and Luis are an integral part of our highly-talented corporate team and their promotions reflect the significant contributions they have both made to Sony/ATV. In these new roles, they will be perfectly positioned to help drive growth for the company on behalf of our songwriters.”

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