Following the global success of Despacito and other subsequent hits, Sony/ATV’s revealed that its Latin division is heading for a record-breaking year.
Despacito, co-written by Sony/ATV songwriters Luis Fonsi, Daddy Yankee and Erika Ender, is the first primarily Spanish song to top the Billboard Hot 100 chart in over two decades. The song has been a No.1 hit globally and already broken records by becoming the world’s most streamed song and YouTube’s most played music video.
“Latin Music in the global mainstream is not new: from Sony/ATV writers Ricky Martin to Shakira, Marc Anthony to JLO, the path has been forged for what we have today – a worldwide phenomenon aided by the explosive growth of digital and, of course, built on what is some truly magnificent music. The best part? There is just so much more to come,” said Sony/ATV president, Latin America and US Latin Jorge Mejia.
Despacito’s success has paved the way for subsequent Sony/ATV signed hits including Maluma’s Felices Los 4, Enrique Iglesias feat. Descemer Bueno and Zion & Lennox’s Súbeme La Radio and Chantaje by Shakira feat. Maluma.
Sony/ATV chairman and CEO Martin Bandier said: “Despacito is only the tip of the iceberg. Jorge Mejia, Danny Strick and our Latin team are having the most incredible year and between winning Publisher of the Year from the three main PROs to signing Maluma it’s been a perfect storm.”
“Jorge continues to lead a thriving and dynamic division for Sony/ATV. Our unprecedented recent success is a testament to his strong leadership, and I am thrilled to work closely with him,” added Sony/ATV co-president, US Danny Strick.
By Zoë MacLellan