Sync Story: Inside Lady Leshurr's Captain Morgan placement

Ben Homewood

Set to a banging beat from producer Swifta Beater, Live Like A Captain finds Lady Leshurr extolling the virtues of responsible drinking.

The Birmingham MC stars in a video for thetwo-minute promo, which reprises Rae Sremmurd’s viral mannequin challenge campaign and was used to launch Captain Morgan’s new Live Like A Captain campaign.

Tom Brown directed the video, and told Music Week that landing Leshurr represented a real coup.

“Lady Leshurr was awesome to work with, infusing the video with ...

Login to access this article

To access this article you need to be a subscriber. If you are a subscriber login below.

Start your 4 week Free Trial

Register for a Music Week trial to access this article.

Sign up for your free trial to Music Week, the no 1 weekly trade magazine for anyone who needs to understand the business of music. For four whole weeks we will provide you with great, in-depth journalism that gets right inside the business of music in print and 24/7 online. With both the print and digital edition you will be able to enjoy the whole Premium experience of a subscription to Music Week - absolutely free.

Start your free trial

Subscribe

If you have previously taken a trial you will need to subscribe to access this article.

Subscribe Now
subscribe link free-trial link

follow us...