William Hill’s latest TV campaign is a perfect example of the sync world’s ability to give a new artist a boost.

Rising Doncaster rock trio The Blinders are preparing to release their debut album and stand to benefit from a timely placement for their track Brave New World.

Sentric Music’s Patrick Cloherty calls the group “one of the most exciting live bands I’ve witnessed in recent years”.

“Their live energy has perfectly transcended to the debut due out in September,” ...