Sync Story: Inside The Goldman Brothers' Volvo placement

Ben Homewood

What better way to recover from a break-up than a fast drive through arid desert landscape? Doing just that is Yuval Scharf, the sun-baked star of Volvo’s new branded film for its V40 car.

The clip, directed by Tal Zagreba and animated by Robert Moreno, doubles as a music video for Call My Name by Israeli five-piece The Goldman Brothers.

Weaving cartoons with breathtaking real life visuals and filmed in equipment-threatening heat, it’s quite the package.

“I wanted the car ...

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