Sync Story: Inside The Luka State's Sky Sports placement

Ben Homewood

The key to The Luka State’s hook up with Sky Sports for a new promo trailing the broadcaster’s Action and Arena channels lies in the ‘woah’ refrain of their track Bring This All Together.

Simon Pursehouse, director of music services at Sentric Music, says he saw the song’s potential as soon as the Cheshire four-piece sent it to him.

“We knew it had sports coverage written all over it,” he says. “The second we made sure it was clearable under ...

Login to access this article

To access this article you need to be a subscriber. If you are a subscriber login below.

Start free Trial

Register for a Music Week trial to access this article. Sign up today and you will receive:

  • 4 weeks access to news, features and chart analysis
  • 4 Digital issues of Music Week
  • The Music Week app
  • Tailored email news alerts
Start your free trial

Subscribe

If you have previously taken a trial you will need to subscribe to access this article.

Subscribe Now
subscribe link free-trial link

follow us...