Sync Story: Inside Yazoo's Boots placement

Ben Homewood

The team behind Boots’ 2017 Christmas ad sought to tap into the sentiment of Only You, the song Vince Clarke and Alison Moyet recorded together as Yazoo in 1982. Here, it soundtracks an ad that tells the story of the bond between two sisters.

“Only You is one of those songs I have wanted to sync for a long time,” says Dan Neale, managing director of supervisors Native Music.

“It’s a great track that has a lot of understated heart about ...

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