Labrinth could be one step closer to household name status in America, after he was revealed as the artist behind the soundtrack to Apple’s new ad for its Series 3 Apple Watch.

The usual clamour to discover who was behind the song resulted in a dead end, with Shazam unable to recognise the music. But no more: after launching on what is surely one of the biggest platforms possible, Misbehaving is now available everywhere.

Tyler Brown, MD, Syco Music says ...