MIDEM: Companies sign up to new Reed Midem entertainment market

11:43 | Wednesday January 30, 2008

November 17 will see the doors open on Amazia, an event the Reed Midem organisation is hailing as the first “business-to-business exhibition and international conference dedicated to the creation and distribution of entertainment content across all delivery platforms.”

Taking place at Hong Kong’s Convention And Exhibition Centre from November 17 to 20 the event will combine representatives from the music, games and film industries and will involve a number of cross-industry matchmaking events.

Amazia director Franz Caduc says 70% of the expected 200 exhibitors are predicted to be from Asia and that the location has been chosen because “Asia is the most advanced region in terms of the usage of mobile content. All countries where digital revenues have exceeded revenue from the physical market are in Asia.”