Mcfly sign Absolute deal

11:49 | Monday July 14, 2008

Under the agreement, Absolute will assist with all of the sales, retail marketing, online marketing, mobile marketing, manufacturing and distribution required to get Super Records’ releases into the marketplace.

Absolute will spearhead the retail launch of the Deluxe Edition of Radio:ACTIVE, the band’s new album, due to be given away free in a basic form with the Mail On Sunday.

McFly singer/guitarist Tom Fletcher says, “With the launch of our own label, we wanted to be at the forefront of a completely new approach. The services provided by Absolute enable us to do all of the things with Super Records that would normally be done by a major record label, whilst allowing us to retain full creative control.”