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Music mags down again at ABCs
12:16 | Thursday August 14, 2008
Music magazines endured a difficult first half of 2008, with only Metal Hammer making significant gains, while Kerrang!, NME and Q all saw double digit falls in readership.
Future Publishing’s Metal Hammer ended the half year up 6.0% with 48,540 readers, although this was still down 1.2% on the year.
Also making gains was Channelfly’s free title The Fly, which saw its readership up 2.1% on the quarter and 11.1% on the year at 105,212, just behind Bauer’s Mojo, which posted a 0.1% rise in readership for the half year to 106,367.
Development Hell’s Word magazine posted a 1.7% gain for the quarter, although it was down 3.0% on the year.
The biggest loser overall was Bauer’s rock title Kerrang!, which posted a 21.6% drop in readership for the half year to 60,290, an eye-watering 27.9% down on the year.
IPC’s flagship title NME was down 12.1% for the half year and 17.4% for the year at 56,284 readers, while sister title Uncut was down 4.5% over the six months and up 1.2% for the year with 86,925 readers.
Bauer’s Q, which yesterday announced an autumn re-design, remains the country’s biggest-selling music title, despite losing 13.8% of its readership in the half year, leaving it with 113,174 readers.
Among the dance magazine, Development Hell’s Mixmag lost 5.8% of its readership over the six month, falling to 34,073, while the independently-published free title RWD was down 5.8% on the half year at 31,333.
Readers' comments
This guy has some pretty innovative theories on the magazine industry in general, particularly music magazines. He is also a musician and Harvard dropout: www.myspace.com/sliggitay
Interesting looking at the stats for readership. Putting aside the spin, which i am sure ipc will run as regards to the NME falling figures, one might take the stance that it is down simply because it is shite. That is not a bitter swipe at music press but genuienly felt. The nme , for some unknown reason, has become a toilet roll because of the pre/post grad style of writing that focuses more on the self adornment of the writer, rather than the subject. There are without question a couple of decent writers there that are worthy but i think, spin aside, the owners need a fuckin great broom to sweep out the substand fashion styled writers that know more about camden haircuts than they do about what their readers want. The NME was important. It deserved to be again before it goes the way of THE MELODY MAKER.