Ministry goes mobile

10:05 | Friday August 29, 2008

By Ben Cardew

Ministry of Sound has launched three branded handset bundles, featuring pre-loaded Ministry of Sound/Hed Kandi music tracks, videos, wallpapers and ringtones.

The Samsung E250, Sony Ericsson V640i and Nokia 5310 will each feature a unique Ministry of Sound or Hed Kandi bundle, which will be available from launch partners Grattan, Vodafone and DataSelect.

Ministry of Sound brand licensing manager Van Uong says, “Mobile is an important distribution channel for us and working directly with the handset providers enables us to deliver Ministry of Sound and Hed Kandi tracks, video and wallpapers plus exclusive merchandise and competitions straight into consumers hands.”