Advertisement
Advertisement
Advertisement
Advertisement
Click on images
-
-
Advertisement
Advertisement
Advertisement
EMI launches "learning lab" site
09:00 | Wednesday December 17, 2008
EMI Music has today launched its new website, EMI.com, which it describes as a “learning lab”.
The site allows music fans to discover new music, while giving artists a platform to show off their music and videos. Consumers can stream music, watch videos and create playlists and there is a discovery feature allowing fans to search for tailored music recommendations.
The site also houses a range of information about EMI artists, including music, videos, photos, biographies and discographies.
EMI.com is part of the major’s ongoing experimentation with new digital platforms, in order to learn more about how consumers interact with music online.
Future features, such as the ability to create widgets or to purchase music, will be added imminently.
The site will also be home to unique content from EMI artists, such as interviews, concerts and back-stage visits.
“EMI.com is designed to be a learning lab. It will help us gain even more knowledge about consumers’ preferences and choices. Those insights will be invaluable to our artists, helping them respond to fans in a more relevant way,” says EMI Music vice president of digital special projects Alex Haar.
“This is the beginning of a longer term experiment. In the coming months, we will continue to add content and features to the site.”
Readers' comments
Pleasing for the end user to be given access (legally) to complete tracks rather than snippets. However, the nature of this platform is limited by it's own catalogue. Subsequently, the user is left unsatisfied, asking "why can't I find that band?". Most care only for the music/act, not the label. If all labels launch similar platforms and create an online community where they recommend each others catalogue (generating additional revenue by paying each other when recommendations lead to a purchase), the user would have access to a greater depth of catalogue and the whole experience would be more enjoyable. Members of these sites could also recommend tracks or merchandise etc to their friends, or recommend new friends/members and be paid by the label/artist for doing so. Payment could be made by way of a stamp - collect 10 and receive a promo code to redeem a free track, discounted merchandise or something money can't buy, like an invite to hear new music first. Pie in the sky perhaps?