The 10% benchmark, based on 2008 figures, is just one of the recommendations in Julie's Bicycle Impacts and Opportunities Reducing the Carbon Emissions of CD Packaging report, which has involved representatives from every major record company and the Beggars Group among the members of its CD Packaging Group.

Julie's Bicycle has also developed an Industry Green (IG) mark (below), which makes its debut on the sleeve of the Brit Awards 2009 CD, a release set to be in the spotlight ...