VisitBritain's European Value Campaign launches this month across 18 European countries. Aimed at the 25-35 age group, it will include press advertising, direct mail, local language websites and PR support.

Using the slogan "See More For Less", VisitBritain is focusing on the benefits offered by the weak pound and, in an attempt to tap into the tourist market, AIF member festivals are offering overseas visitors a 20% discount on tickets when they purchase through the VisitBritain site.

AIF co-founder Rob ...