We7 joins the app rush

09:10 | Friday June 5, 2009

Purdham, who was speaking on a panel examining the different models of established online music channels, also revealed that We7 has made an app for Google’s Android system and is evaluating the possibility of releasing a Blackberry app.

In announcing the news, the We7 CEO was highlighting the idea that mobile devices will become an important method of access to music but that this will not be in isolation.

He explained that consumers will want access to what they will perceive to be 'their' music wherever they are and that means streaming music on iPhones and other mobile devices.

Apps, the importance of which has boomed following the launch of the iPhone and Apple’s app store, were the topic of a later panel at the conference, which took place at the May Fair hotel in London.

Shazam CEO Andrew Fisher revealed the considerable success of Shazam apps for the iPhone, Android and Blackberry as part of a panel entitled, “Identifying profitable uses of applications and other social media.”

For more on the conference, see this Monday’s Music Week magazine