Ingrooves says the deal will help its clients to maximize digital sales by expanding the services available to them.

They will now be able to use three distinct channels to generate demand for their music: viral marketing, target marketing and direct marketing.

For viral marketing, Topspin's software includes a customizable widget suite that allows artists to easily promote, publish, update and sell content to their fans across the internet.

The Crystal Method are the first artists to launch a promotion ...