7Digital and Warner sign pan-European deal

11:39 | Monday August 3, 2009

Under terms of the deal, a further five 7Digital stores will join those in the UK, Ireland, Spain, France, Austria and Germany that are currently stocked with Warner Music’s roster of local and international artists.

Since 7Digital switched to a 100% MP3 catalogue in the UK last September, it has seen a dramatic rise in digital album sales.

7Digital CEO Ben Drury explains, “The completion of this deal gives us the broadest European reach of any MP3 download store.”

Warner Music Europe SVP of digital business Eric Daugan adds, “Music fans are now enjoying a whole spectrum of ways to engage with artists online but often they still want to own the music they discover and love as well as play it on their portable device.”