MOG launches online music service

09:45 | Wednesday October 14, 2009

It has deals in place with all four majors and key indies and its All Access service will allow unlimited streaming for $5 (£3.13) a month from a catalogue of 5m tracks. Users will also have five downloads from iTunes a month bundled into the fee.

This unlimited streaming and five downloads for $5 a month exactly echoes the repositioned Napster offering announced earlier in the year in the US. Napster has also taken this to the UK, charging £5 a month for unlimited streaming and five downloads.

MOG All Access will initially only be available in the US and the company has yet to confirm international roll out plans. It is currently in closed beta but plans to be open to the public by Thanksgiving (November 26).

The company has stated that paid services are the only way forward, claiming that ad-funded ventures will not work in the long term.

MOG Founder and CEO David Hyman says, “Our goal with MOG All Access was to build the best service for listening to and discovering music, period.”

MOG launched in 2006 and has 8.5m users globally.