The remarkable viewing figures are likely to reach 30m globally according to independent research, making the F1 Rocks concerts and TV programmes one of the biggest music shows worldwide.

"It's a massive TV audience for a music event and to put the numbers into context, the Grammys pulled in 19m viewers this year," says All The Worlds CEO Paul Morrison. "I always knew this was going to be big, but to come out of the traps with those kinds of ...