The store forms a fully integrated part to Pet Shop Boys' new web site, which is launched today at http://www.petshopboys.co.uk.

The store includes a full range of merchandise including t-shirts, hoodies and mugs, the band's entire back catalogue in physical and digital formats - all of which are chart eligible - alongside some special store exclusives.

Digital Stores sales director Simon Moxon says, "This store is of a quality befitting a national institution such as Pet Shop Boys. They have ...