Mark Terry snares Atlantic role

Tuesday December 1, 2009

Terry, who left EMI in June one year after being promoted to this position, will oversee some of the key functions within Atlantic, including marketing, digital, press and creative.

He will report of Atlantic UK chairman Max Lousada, who says, “Mark is a seasoned executive who brings an incredible breadth of creativity and strategic thinking to Atlantic Records UK, and whose considerable experience will be extremely valuable in helping to devise high-impact campaigns for the world-class UK and US acts on our roster.”

Terry began his career in the press department at WEA, working with Barbara Charone and Lee Ellen Newman. After joining Virgin in 1990, he orchestrated international campaigns for the label’s US roster alongside special projects including the launch of the Rolling Stones Voodoo Lounge tour in Europe.

In 2000 he became marketing director at Virgin, being promoted to general manager in 2004.

Terry says, “I'm very excited to be joining Atlantic Records UK at this particular time and look forward to working alongside Max and the Atlantic team as we take the label to even greater heights.”

Until April 2009, Paul Craig was general manager of Atlantic, when he was promoted to senior vice president, artist partnerships at Warner Music UK.