The event, which was founded in 1999 by Hogan from the ashes of Belle And Sebastian's Bowlie Weekender, held an official 10th anniversary event on the weekend of December 11-13 at Butlins Minehead.
This marked the start of a year of celebrations that will last until December 2010, including the creation of a new event with a similarly Velvet Underground-inspired name - I'll Be Your Mirror - which is intended to reflect ATP's indoor festival approach.
"When the Velvet Underground ...
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