Launched today, Music Matters is bringing people together from across the industry for the first time to highlight the profound value of music and to educate the public on how to identify legitimate music services.

The initiative is relying on a series of short animated films about inspirational artists who have dedicated their lives to music and contributed to the cultural landscape. The films, including the stories of artists such as Sigur Ros, The Fron Choir, Blind Willie Johnson, The ...