The building sites can sell direct to fans and the service also offers a number of marketing tools such as QR codes and an SMS reply service.

It is mobile web-based rather than app-based so can reach a broader mobile consumer base. Transactions are handled via the Payforit micropayment system and purchases are added to a user's mobile bill or deducted for their pay-as-you-go credit.

Acts and labels using the service can manage all their own content and also get ...