Nine West mobile barcode campaign promotes Joss Stone clothing collection
Wednesday, Sep 1st 2010 at 6:06PMThe singer recently entered into an endorsement partnership with the clothing brand for the Nine West Vintage America Collection Fall 2010.
The new element of the promotion focuses around a uniquely branded JagTag, a mobile 2D barcode solution that depicts Joss Stone's signature flower tattoo design. JagTag, unlike other mobile QR code solutions, does not require the consumer to download an application prior to use.
Those who snap and send the barcode will receive multimedia content, including text messages, style ...
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