Markers located around the venue will allow people attending the show to interact with 3D models, go backstage and unlock hidden content such as submarines, pirate ships and Plastic Beach itself.

Additional augmented reality layers will also allow users to look through their camera's viewfinder to see the band's dressing room and unlock other video content.

O2 head of music sponsorship Jasmine Skee says, "Our collaboration with Gorillaz has gone way beyond how an artist and brand would normally work ...