The UK offering from MTV is based around original programming such as The Hills and My Super Sweet 16 and there is no indication just year what role, if any, music will play here.
The premium offering comes just as arch rival YouTube has started to talk up the monetisation opportunities open to music content owners who hit a mass audience by making their content available for free.
(MTV is, of course, owned by Viacom, the company which lost its ...
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