Brand is the buzzword as mags see beyond ABC stats
The recent ABC figures, which covered the last six months of 2010, painted a fairly bleak picture of the music-magazine market: overall, the rock-magazine sector was down 4.6% on the year, with NME taking a particular battering - the IPC title lost 6,320 readers in the year, taking its average readership to 32,166.
The two bright points in the figures among rock magazines were the Bauer titles Mojo and Kerrang!. The former grew its average circulation by 3.2% in the ...
Login to access this article
To access this article you need to be a subscriber. If you are a subscriber login below.
Login NowSubscribe
If you have previously taken a trial you will need to subscribe to access this article.
Subscribe Now
