The brand has devolved an on-pack instant win promotion across a variety of key Lucozade flavours, giving purchasers three chances each day to win access to millions of tracks ad free on the streaming music service

The on-pack campaign will be further enhanced through Spotify itself, as the music application showcases exclusive tracks and interviews from a variety of artists, kicking off with Tinchy Stryder this month.

"We are delighted to launch this unique world first on pack promotion with ...