Coca-Cola and Maroon 5 partner on 24hr Music Session

The day-long music event kicks off on March 22 and will offer fans, via the use of interactive projection technology, a virtual all-access pass to the recording studio, placing them at the heart of the action.

Participants in the event will help to steer the musical creativity as it unfolds over the 24 -hour period, working directly with the band and contributing creative inspiration for the various lyrics, riffs and rhythms that will comprise the final song.

The event will ...

Login to access this article

To access this article you need to be a subscriber. If you are a subscriber login below.

Subscribe

If you have previously taken a trial you will need to subscribe to access this article.

Subscribe Now
subscribe link free-trial link

follow us...