The new initiative forms part of the Better Sleep for Everyone ad campaign and sees Ikea working collaboratively with six Swedish music artists, including Tove Styrke, Albin Gromer and Siw Malmkvist.
Alongside Ikea these six artists have created an album of exclusive tracks that sees the musicians reinterpreting classic lullabies in their own style.
Each new track is also accompanied by a unique music video featuring Ikea products, which will be used as TV ads and feature in longer form ...
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