The campaign kick offs with a Kanye West presents G.O.O.D. Music event in New York City on June 9, with an accompanying 2011 Heineken Red Star Access Facebook contest giving fans the opportunity to see G.O.O.D. Music stars perform live.

Red Star Access is the successor to previous music initiatives - such as Red Star Soul and Inspire - and sees the brand developing deeper relationships with the artists and their associated record labels.

Heineken has also partnered up with ...