The major, which secured the rights to the Queen catalogue from this year, is re-issuing 15 of the band's studio albums this year, in a number of physical formats, including standard CD version and a deluxe two-CD set with extra material such as demos and outtakes.

But there is also a strong digital element to the campaign: the first five re-issues came in the iTunes LP format, which Universal Strategic Marketing vice president Andrew Daw said was "almost a test ...