The scheme, which uses near field communication (NFC) encourages fans to tap their phones near the posters, which will then enter them into an exclusive competition.

Users will be then able to share the page with their friends.

The campaign was created by Media Junction and the company's head of digital Neil Cartwright said NFC was a powerful marketing tool as it delivered instant results for users. "Location based marketing at gigs is an exciting development. The exclusive behind-the-scene video ...