Titled Blue Dot, the project has already will distribute dots to users people who have volunteered, donated or promoted charities through social media sites and BBC Children In Need has already signed up.

Set to launch later this month, the dots will act as a currency, which will give users access to tickets for tours by acts including The Stone Roses, Coldplay, Noel Gallagher and Annie Mac, the opportunity to shadow Denise Lewis and top execs from Facebook, Yahoo and ...