The Polydor-issued Born To Die, which debuted at number one last Sunday after selling 116,745 copies, was in this new chart week around 3,000 sales ahead up to the end of business on Tuesday, according to the Official Chart Company. It is facing competition from a string of new albums in the busiest week of the year so far for new releases with up to half of the Top 10 this coming Sunday to be made up of new entries.