According to Broadcast, the video-sharing website may launch up to 20 UK channels managed by content partners and by advancing funds to producers to create the content. This follows a similar, larger-scale move in the US.
Revenues generated from surrounding advertisements are said to be shifted to a more balanced split between YouTube and the content partner, after the advance has been settled and producers will retain rights to exploit their content.
Patrick Walker, who will be responsible for ...
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