One Direction partners with Hasbro for global toy line

The collection will include fashion dolls, mini-figures and more. Featuring all five One Direction members, the range will be sold globally in the fall of 2012 with the exception of the UK and Ireland.

"In the short time since the group's debut, One Direction has captured the hearts of many young fans across the world," said John Frascotti, chief marketing officer, Hasbro, Inc.

"The band is poised for continued and increasing global success," he added. "We are excited about the ...

Login to access this article

To access this article you need to be a subscriber. If you are a subscriber login below.

Subscribe

If you have previously taken a trial you will need to subscribe to access this article.

Subscribe Now
subscribe link free-trial link

follow us...