In an online survey carried out with 7,380 participants in November 2011, a third (33%) cited radio, 28% cited recommendations made by friends/word of mouth and 14% said new music was discovered through TV or radio advertising.

Social networking sites are also important sources for discovering new artists with 26% using YouTube and 13% citing Facebook or other social networks.

Music focused networks are less influential with only 4% of music lovers using last.fm to discover new music and only ...